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About Us – CFE Equipment

The CFE Difference

Our business is to make your business more productive. Total Cost of Ownership vs. Price, Uptime, and Operator Efficiency are all components of Good Value. The smallest part of this equation is what you pay for equipment and service:

  • Is a low cost machine that costs lots to operate, or is down a lot, a good value?
  • Is a cheap hourly repair rate good for business or is a properly trained technician with a full van of parts, good business?
  • Are machines that are comfortable and productive for your employees worth a little extra?

These are all parts of the Value Proposition.

At the end of the day, the new forklift costs $15,000 to $35,000 to buy, but operator costs are $50,000 to $150,000 in annual wages (depending on the number of shifts), and the combination moves millions of dollars of your merchandise to your customers each year.

Keeping the millions moving is a lot more important than paying an extra $10 per hour in service to keep it moving. Spending a few dollars more on the initial purchase of equipment is less important than making sure your employees are working and your customers are getting supplied, rather than waiting for an inoperable forklift to be put back into service.

This is the Value Proposition that CFE is committed to – enhancing the productivity and efficiency of your business. If this makes sense to you, CFE should be your Material Handling house of choice.


Crown Summit Award Winner
Six time Crown Ascent Award Winner
Five time Unicarriers (formerly Nissan) President’s Award Winner
Twenty Five time Unicarriers (formerly Nissan) Premier Club Award Winner
The 2020 UniCarriers Legacy Award Winner

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